A cooling vest is for a dog that is moving. A cooling mat is for a dog that is lying down — in a car, a crate, a tent or a hotel room — and for that situation it is the better tool by a wide margin.
The mechanism is different too, and it matters. Vests are evaporative, which means they need dry air and they leave you with a wet dog. Mats are conductive: the dog lies on something cooler than it is, and heat moves out through contact. That works in humidity, where evaporation largely does not, and it leaves the dog dry.
The main split is pressure-activated gel, which needs nothing at all, versus water-filled, which holds cold longer but has to be filled. The The Green Pet Shop is the category original and the one we would buy first.
Choosing a cooling mat
Gel or water
Pressure-activated gel mats (The Green Pet Shop, Coleman, Arf Pets) need no water, no freezer and no power — you put them down and they work, recharging after about twenty minutes off the mat. Water-filled mats (K&H Pet Products) hold cold noticeably longer on a genuinely hot day, at the cost of filling, draining and real weight. Moving every day: gel. Staying put for a week in heat: water.
Set expectations honestly
A cooling mat takes the edge off. It does not chill a dog, and it will not rescue an overheating one. Anyone selling you a dramatic temperature drop is overselling. What it genuinely does is make a warm car floor or a sun-warmed tent tolerable enough that a dog will settle, and that is worth having.
Punctures end gel mats, and claws cause punctures
Bladder-style gel mats are the most puncture-prone thing in this roundup. One claw through the layer and the mat is finished. If your dog digs at bedding or has untrimmed nails, buy the solid gel core (Arf Pets) — it is heavier and it cannot spring a leak the same way.
Never let it be the only cooling
A mat is a comfort measure, not a safety system. It does not make a parked car safe — nothing does — and it does not replace shade, airflow and water. If a dog shows heavy panting that does not settle, bright red gums, drooling or wobbliness, that is heat illness: shade, cool water on the belly and paws, and a vet.
Size it to the dog lying flat
A mat the dog overhangs cools the part of the dog that is on it and no more. Measure the dog stretched out on its side and buy a mat that takes the torso comfortably. In a crate, measure the crate floor instead and buy to that.
Where it goes matters as much as which one
On a back seat under a hammock, in the travel crate, or in the shaded part of a tent. A cooling mat in direct sun is a warm mat within an hour, which defeats the whole exercise.
What we would actually buy
Most people: the The Green Pet Shop. Car camping alongside human gear: the Coleman. A dog that is hard on bedding: the Arf Pets. A fixed spot on a long hot stay, or a big dog: the K&H Pet Products.